Q&A with Anders Winum, Director of Sales & Marketing at the Sheraton Grand London Park Lane Hotel

Written by Paul
Apr 11, 2020


            Tell us about your role at the hotel and how long you’ve been there

My name is Anders Winum, I am Director of Sales & Marketing at the Sheraton Grand London Park Lane and have been at the hotel for 10 months now, after transferring from another Marriott London property;  I have been with Marriott for 19 years. 

            What’s the best thing about working at the Sheraton Grand Park Lane?

It is difficult to narrow this down to one specific point, so I’m going to give you three – the people, the location and rich heritage of our hotel, combined with its unrivalled art deco décor.

            How did you get into the hospitality industry?

I started at the age of 16, on the culinary side, training as a chef.  My inspiration to join the hospitality industry actually started through a work experience placement from school! 

            What’s the history of the hotel?

Well, the site was actually developed for apartments but after World War I, it was decided to convert the existing structure into a luxury hotel, offering all en-suite bathrooms, spacious rooms and wide corridors, and a Palm Court for ladies to take tea.  The hotel was family owned by wealthy Yorkshireman, Bracewell Smith and opened as ‘The Park Lane Hotel’ in 1927, remaining in the family until 1996 when it was sold to Sheraton Hotels which operated under Starwood Hotels.  In 2016 when Marriott International announced its purchase of Starwood, The Sheraton Park Lane became part of the Marriott family and was extensively renovated, re-launching as ‘The Sheraton Grand London Park Lane’ in 2016.

Give us an interesting fact about your hotel

Her Majesty Elizabeth II, our Queen learnt to ballroom dance as a young princess in our stunning Ballroom!

What’s the best event you’ve worked on there, and how did the venue cope with it?

With a selection of unique spaces, we are exceptionally fortunate to host a number of glamorous events in the hotel. We recently hosted a Burns Night Ball, a fantastic Charity event organised by the UK Business Council, which was attended by over 400 guests in our glitzy Grand Ballroom.  The event consisted of everything from live Scottish pipers, haggis, live auction, spectacular food and entertainment – it was a memorable evening, plus we raised money for the charity, “Global’s Make Some Noise”, which does amazing work helping young people across the UK.

What events work best at the hotel?

We possess five diverse event spaces including our Grand Ballroom which is a genuine art deco gem. The combined grandeur and décor makes us a natural choice for hosting gala award lunches, dinners, social gatherings and large receptions.  We also have some beautiful mid-sized event spaces which are ideal for daytime conference and meetings.  Due to the elaborate and ornate interior of the hotel, we are also in high-demand for film requests, of which we have been a great backdrop for over the years, the most iconic being the Titanic!  Finally, celebrating the very best British pastime, afternoon tea which can be enjoyed in the elegant surroundings of our Palm Court.